In a world where fast fashion moves with the speed of trends, Fortune was born from the quiet, deliberate brushstrokes of one woman’s passion—an artist, a dreamer, and a believer in the power of clothing as a canvas for expression. Founded by a young woman who began painting her own clothes in the corners of her room, Fortune is more than a fashion label—it’s a living, breathing story of art, freedom, and self- expression. After years of nurturing a deep love for design and handcraftsmanship, she transformed her passion into a purpose: to create timeless, unisex clothing that speaks in paint, not mass production. Each Fortune piece is hand-painted—no two alike. The brand champions unisex clothing not as a trend, but as a commitment to freedom—freedom of identity, movement, and artistry. With every brushstroke, we dissolve boundaries between masculine and feminine, casual and luxury, canvas and garment.
Rooted in the values of sustainability, ethical making, and slow fashion, Fortune is built slowly, intentionally—much like the garments themselves. Our production is limited, our pace is human, and our artistry is preserved in every fiber.